39K followers
The story
Two cultures.
One table.
Uddeshya (UD) and Kseniia (KSU) document what happens when an Indian household and a Russian one start sharing festivals, food, in-laws and everyday life — and they do it as a story first, not as an ad.
Brands work with Borscht & Biryani when the partnership can live inside a genuine India–Russia moment: a homesick afternoon that becomes a visit to a Russian exhibition, a translation app that steps into a kitchen conversation, a destination that becomes the setting for how two families meet.
The work is built for Indian audiences, and it travels across Instagram, Facebook and YouTube as Reels, Shorts, long-form episodes, Stories and on-location moments.
This site is the public portfolio — the numbers, the recent work, and the people we have already partnered with. A shop or services page can sit here later without changing the rest of the site.
Typical reach — media kit averages, not live figures
70Kavg. Instagram Reel
35Kavg. Facebook video
50Kavg. YouTube Short
20Kavg. YouTube long-form
These are typical averages from the Borscht & Biryani media kit (as of 22 Oct 2026). They are not current live averages, and no engagement rate is published here.